AI-Powered Digital Marketing
Marketing that compounds — AI where it moves the needle, traditional execution where it does not.
Overview
Aadyora delivers digital marketing for organizations that have outgrown generic agencies. We combine the full conventional digital marketing stack — SEO, paid media, content, email, social — with AI capabilities most agencies do not have in-house: predictive lead scoring, generative engine optimization, multi-touch attribution models, and marketing automation we actually build rather than just configure.
Our work spans B2B SaaS, fintech, healthcare, EdTech, and D2C brands. We are most useful when classic marketing has plateaued, when AI search (ChatGPT, Perplexity, Google AI Overviews) is starting to shift discovery away from traditional Google, or when the marketing team needs a technical partner who can build the data and automation layer that holds it all together.
Every engagement starts with measurement: what does success look like, what telemetry are we missing, and what is the unit economic story. We do not do retainer-for-retainer work — every quarter ships a number that moved.
What we deliver
SEO & Generative Engine Optimization (GEO)
Classic technical and content SEO for Google plus emerging GEO work — structured data, llms.txt, factual content density, citation-friendly formats — so your brand surfaces in ChatGPT, Perplexity, Google AI Overviews, and Copilot answers, not just in blue-link search.
Performance Marketing & Paid Media
Google Ads, Meta, LinkedIn, programmatic — managed with proper experimentation, attribution modeling, and creative iteration. We bring in ML-driven bid and budget allocation where the spend justifies it.
AI Lead Generation & Scoring
Predictive lead scoring models, enrichment pipelines, intent signal aggregation, and outbound automation. Built on top of your CRM (HubSpot, Salesforce, Zoho) and the lessons from our LeadEngine product work.
Marketing Automation
HubSpot, Marketo, Customer.io, or open-source stacks — designed and built, not just configured. Lifecycle journeys, lead routing, scoring, attribution, and event pipelines you can extend.
Content & Editorial
Subject-matter-led B2B content — long-form articles, technical deep-dives, comparison pages, glossary, case studies. AI-assisted drafting where it accelerates, expert editing for credibility. No churn-and-burn content mills.
Marketing Analytics & Attribution
GA4, server-side tagging, Mixpanel, Amplitude, and warehouse-native analytics. Multi-touch attribution models, MMM where the data supports it, and dashboards that finance and product also use.
Conversion Rate Optimization (CRO)
Structured experimentation on landing pages, signup flows, pricing pages, and checkout. Hypothesis-driven A/B testing, session replay analysis, and continuous improvement playbooks.
Email & Lifecycle Marketing
Transactional and marketing email infrastructure (Resend, Postmark, SES), lifecycle journeys, nurture sequences, deliverability monitoring, and AI-personalized send-time and content optimization.
Outcomes you can expect
- Visibility in both classic Google search and AI search engines, measured separately
- Pipeline measured in qualified opportunities and revenue, not MQL vanity counts
- Attribution model your CFO accepts, not just your CMO
- Marketing systems your team owns and can extend — no vendor lock-in
- Documented experiment ledger so wins compound across quarters
How we engage
1. Audit & Baseline
Technical SEO audit, paid account audit, analytics audit, CRM hygiene check, and competitive landscape. Establish baseline metrics across channels.
2. Strategy & Roadmap
Prioritize channels by expected ROI and time-to-impact. Define quarterly objectives, leading indicators, and the experiment backlog.
3. Build & Launch
Ship the foundational work — fixes, content, automation, tracking, AI/GEO layer — alongside the first campaigns. Move fast on quick wins.
4. Operate & Compound
Ongoing campaign management, experimentation cadence, monthly reporting against the baseline, and quarterly strategy reviews. Iterate based on what the data actually shows.
Frequently asked questions
Are you a marketing agency or a tech company doing marketing?
A tech company that does marketing properly. We bring engineering rigor to attribution, automation, and AI — and we partner with classical marketers (or use ours) for creative, copy, and brand. Most clients use us instead of an agency; some use us alongside one for the technical layer.
What is Generative Engine Optimization (GEO) and why does it matter?
GEO is the discipline of getting cited and surfaced inside AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Copilot). It overlaps with SEO but emphasizes structured data, factual density, llms.txt, citation-friendly content, and entity-graph signals. As AI search captures share from blue-link search, brands invisible in GEO start losing pipeline they used to capture in Google.
Do you take over our existing paid ad accounts, or build new ones?
Either. We typically audit first, then either take over the existing accounts (most common) or rebuild in parallel and migrate when the new version outperforms. You retain ownership of the accounts and data throughout.
How is your AI lead scoring different from out-of-the-box CRM features?
Out-of-the-box scoring uses simple rule-based weights and works poorly outside the use case the vendor designed for. We train a model on your historical conversion data, incorporate behavioral and firmographic signals, and continuously recalibrate. Typical lift: 30-60% improvement in sales-accepted lead rate.
Do you offer SEO content writing?
Yes — long-form B2B content, glossary, comparison pages, technical deep-dives, and case studies. AI-assisted drafting where it speeds production, but every piece is expert-edited. We do not do thin content or AI-generated filler — that hurts both classic SEO and GEO citation quality.
What is the typical engagement and budget range?
Project engagements (audit + foundational build) run 6-12 weeks. Ongoing retainers run 6+ months. Budget depends heavily on channel mix and paid media spend; we work with companies whose monthly marketing investment is meaningful enough to warrant proper measurement — typically ₹5L+/month in India or USD 10K+/month international.
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